The new 25 Minutes concept store on Kaiser-Wilhelm-Straße in Hamburg offers a contemporary take on the classic fitness studio. A unique interior design language was developed for the innovative EMS training concept. Inspired by the atmosphere of a modern Hamburg rowing club, the design concept combines dark woods, elegant gold accents, and a clean, high-quality aesthetic. The selected materials create an exclusive ambiance that stands out from the typical aesthetics of conventional fitness studios. The result is an urban training space that combines innovative technology, personalized support, and sophisticated interior design into a holistic brand experience.
